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November 10, 2017

Is SEO Just About the Basics?

Is it just about on-site optimization and citations?  Hell no, there is a lot more that can be done for any business.

On-page optimization and basic SEO is important but after the citations are out there and you want to do more, where do you go?

It Depends On Your Business Model

There is not one solution other than citations that works for every business.  Frequent contact with clients is going to have it's own opportunities depending on the clients and their affinity to be the focus while another business may be essentially a fullfillment from a wharehouse for product.  Totally different and both require a specific strategy for success.

What Is The Best Place To Start

For any business citations lay a groundwork of links back to your website.  It is a great way to get a website noticed.  When you create citations you may want to change these focus points:

1. Change the page back to your site.  For example send out 2-3K over 8 weeks change the link back to your site for the next 2-3K.

2. Take great care in rewriting your citation information 3-4 different ways.  Keep changing this information to read differently from different sites.

3. Use images and as many tags as possible.  LSI keywords to gain additional views, LSI keywords are associated to your primary group.

4. For local business be sure to add zipcode or  geo info.

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